Website Redesign for Automotive Upholsterer

Category
Website Development
Year
2024
Client
Car Interior Plus

Overview

For Car Interior Plus, an automotive upholstery workshop based in Sydney, Australia, we developed a comprehensive WordPress website to showcase their exceptional services and craftsmanship. The site highlights their extensive range of upholstery services, complete with high-quality images and detailed descriptions of their work. With an intuitive layout and mobile optimization, the website offers a seamless browsing experience for potential customers.

Goals and Objectives

  • Enhance User Experience with a Modern Design: Update the website to a contemporary, visually appealing design that reflects Car Interior Plus's premium services, ensuring a seamless user journey.
  • Increase Conversion Rates: Implement strategic call-to-action (CTA) placements and optimised navigation to boost online enquiries and appointment bookings.
  • Improve Mobile Responsiveness: Ensure the website is fully optimised for mobile users, providing a smooth browsing experience across all devices.
  • Optimise for SEO and Local Visibility: Update on-page SEO elements to improve search engine rankings, particularly in local searches around Sydney, driving more targeted organic traffic.
  • Showcase Portfolio and Services Effectively: Create an organised portfolio section to highlight completed projects and available services, making it easier for potential clients to evaluate offerings and make informed decisions.

Results & Metrics

The Car Interior Plus website revamp aimed to modernise the user experience and drive business growth through improved design, SEO, and user flow. The following metrics reflect the positive impact, including higher conversion rates, increased local traffic, and enhanced customer engagement.

35%

increase in conversion rate within three months post-launch.

40%

improvement in CTA click-through rates due to optimised CTA placements.

15%

improvement in Lead quality score, reflecting more qualified and relevant enquiries.