Website Redesign for Softtops Online

• ‍Modernise Visual Identity: Refreshed the website’s aesthetic to better represent Soft Tops Online’s established reputation that resonates with modern consumers while retaining the brand’s heritage.‍
• Enhance Navigation & Product Discovery: We restructured the site’s layout to allow visitors to easily find in-depth product details and technical specifications by integrating comprehensive product pages with clear, detailed information and crisp visuals.‍
• Streamline the Checkout Process: We simplified the shopping experience by reducing unnecessary steps during checkout, which helped to minimize cart abandonment and boost online sales.‍
• Optimize for Mobile Experience: Recognising the importance of mobile browsing, we developed a fully responsive design that guarantees a seamless experience across all devices.‍
• Boost SEO & Local Visibility: We implemented SEO enhancements to improve search engine rankings, driving more qualified organic traffic and increasing local discoverability.

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